Creating content that resonates with users is crucial to success on TikTok. With the platform’s algorithm prioritizing content that users engage with, it’s essential to understand what makes content likable and how to create it. In this article, we’ll explore the secrets to creating content that gets large TikTok likes in 2024.
Best Secrets to Create TikTok Content That Gets Likes
1. Find Your Subculture
Connecting with existing communities is vital on every social platform, but it’s even more important on TikTok. The algorithm amplifies content that resonates with specific subcultures, making it easier to reach a targeted audience. Identify your target market’s subculture and create content that resonates with them. TikTok subcultures often congregate around hashtags, so use relevant hashtags to get your content in front of the right people.
Understanding your target market’s subculture also helps you create authentic content that resonates with them. This leads to brand loyalty and engagement, which the algorithm recognizes as a signal to promote your content to a broader audience.
2. Create Content That Speaks to Your Target Audience
TikTok’s algorithm doesn’t favor accounts with more followers or previous video performance. Anyone can create content that goes viral, regardless of their followers. The key is to create content that speaks directly to your target audience. If you have great content that resonates with your audience, you have as much chance of landing on their For You page as the biggest TikTok stars.
3. Use a “React, Respond, and Remix” Strategy
TikTok recommends a “react, respond, and remix” strategy for maximum engagement. This involves reacting to trending content, responding to trending questions or prompts, and remixing trending ideas with creators. Duets, Stitch, and video replies to comments are great ways to increase TikTok views and followers.
4. Use the Right Hashtags
To find trending hashtags, head to the TikTok Creative Center. Click on the Analytics button next to any trending hashtag to see a full breakdown of its popularity, including audience demographic details and related interests. Keep an eye out for hashtags related to challenges, as these are a great way to come up with new ideas for content and participate in the algorithm’s favorite type of content.
5. Optimize Your Captions for TikTok SEO
TikTok SEO is critical to teaching the algorithm what your content is about and allowing interested users to find it. Use trending keywords that match your content to ensure your videos appear in front of people actively interested in your topics. TikTok captions can be up to 2,200 characters, giving you plenty of room to work with. Start looking for trending keywords by region and industry in the TikTok Creative Center.
6. Create High-Quality Videos Specifically for TikTok
While creating unpolished, authentic content can be a great way to show your fun side to your audience, truly low-quality content won’t make it to the For You page. What makes “high-quality” content? It’s not about having a high-def camera; it’s about clear sound, clear visuals, and incorporating fun edits or transitions to keep the content dynamic.
7. Post at the Right Time
Posting at the right time is crucial for all social media platforms, including TikTok. Engagement with your content is a key signal to the algorithm, and the best way to get engagement is to get in front of users when they’re actively using the app. There are a couple of ways to find out when your audience is most active on the app.
8. Engage with Other TikTok Users
Interacting with other TikTok users is a surefire way to build engagement, which in turn tells the algorithm you’re an account worth promoting. Respond to comments, engage in conversations, and use hashtags to participate in larger discussions.
9. Be Authentic and Vulnerable
The most popular content on TikTok is playful and unpredictable, so have some fun. Maybe create some behind-the-scenes content or a dramatic reveal of your top products. 65% of TikTokers say professional-looking videos from brands feel out of place, and 77% like it when brands take a look behind the scenes or reveal more about themselves.
10. Try Out New Features
One surefire way to stand out from the crowd is to be an early adopter of new features on TikTok. Case in point: TikTok Shops. The e-commerce features are just starting to roll out, giving brands a chance to promote and sell products directly in the app. Try launching your new shop with a TikTok Live – 1 in 4 TikTokers are interested in making a purchase this way.
By following these tips, you can create TikTok content that resonates with your target audience and gets likes in 2024. Remember to stay authentic, engage with your audience, and keep an eye out for new features to stay ahead of the game.
