What is SEO and what is it for?
- What is SEO
- 4 fundamental roles of SEO
- How does Google ranking work?
- Tips for your company to appear on Google
- But what is SEO for?
- Additional articles for your knowledge
- What is SEO: Search Engine Optimization:
Translating, they are techniques developed to improve positioning in search results on Google (organic) where the objective is to make your company reach the top of the results without having to pay anything for it.
✓ Analyze site structure and resolve critical issues:
A basic but important step in optimization is checking whether search engines are able to understand your website. There are some very common mistakes, but they are easy to fix. It only takes a few minutes to implement the improvements and, as a reward, your website will position itself much better in the search results rankings.
Try to understand the site architecture and issues with duplicate content to ensure a good foundation. A good architecture should allow you to reach deep pages with just a few clicks (categories help with this).
✓ Diagnose opportunities in the keyword list:
Analyzing the list of keywords, try to discover how to best work each term. For terms that are already in a reasonable position and are not yet adjusted, perform on-page optimization. For those that are not yet ranked, prioritize the words that are less difficult to rank and write about them on the blog.
For those that are optimized but not yet ranked well, the solution is to try to build more links to the page.
Work on on-page opportunities:
Start with pages that are not yet optimized for a word. This step will always be mandatory and often brings great results in the short term, especially if your website already has some authority. A good way to identify what to adjust on a page is to use specific tools for this.
✓ Create a list of keywords for posts:
Instead of creating posts based on some random topic that popped into your head, write with purpose, based on the keywords with the most potential, guided by your list. After identifying the priority terms, make a list, defining on which dates the posts referring to each term will be published. https://londonseo.expert/
- What to expect at the end:
- Website with a search engine-friendly structure;
- Action plan for important keywords.
What are the differences between SEO, ASO and CRO?
A: SEO (Search Engine Optimization) works to optimize websites with a focus on improving the positioning of pages in web search engines.
- ASO (App Store Optimization) aims to focus on Applications and Stores.
- CRO (Conversion Rate Optimization) is a strategy that focuses on results.
How does SEO work?
A.: As the process of doing SEO is quite complex, I will summarize it and put it in a way that everyone can easily understand.
You create a list of keywords that refer to users searching on the internet for what your company can offer;
- Relevant content is created for each keyword (text, video, audio and images…);
- Develop pages within your website with this content to increase IQ – quality index;
- Create short and assertive URLs with keywords;
- Optimizes your entire platform with SEO techniques (Metas descriptions, H1, H2, H3…)
- Adapts your Layout for mobile devices
- Makes your website light and fast loading
- Increase traffic to the landing page with other external actions (Media, Social Networks, email marketing)
- Exchange links with relevant articles that complement that page (deep links, link building…)
- Identifies points for improvement through third-party software (Google Console, SemRush, Ubbersugest, among others).
- Sounds crazy, right? However, this brings a series of wonderful advantages…
