Forbes is a globally recognized publication known for its high-quality journalism and influential readership. If you’re aiming to get featured on Forbes, understanding the types of stories they prioritize can significantly improve your chances. Forbes covers a broad spectrum of topics, but certain themes and storylines consistently capture their attention. This article will delve into the specific types of stories Forbes looks for and how you can tailor your pitch to align with their editorial preferences.
Stories of Innovation and Disruption
One of the most compelling types of stories for Forbes is those that highlight innovation and disruption. Forbes has a keen interest in groundbreaking ideas and technologies that have the potential to change industries.
Technological Innovations
Forbes frequently features stories about technological advancements that push the boundaries of what’s possible. This includes cutting-edge developments in fields such as artificial intelligence, biotechnology, and renewable energy. If your company or product is leveraging technology in a novel way, it could be a strong candidate for a Forbes feature.
Industry Disruptors
Companies and individuals who disrupt traditional industries with new business models or innovative solutions often catch Forbes’ attention. Disruptors challenge the status quo and create significant shifts in their industries, making their stories highly newsworthy.
Profiles of Successful Entrepreneurs and Leaders
Forbes is renowned for profiling successful entrepreneurs and business leaders who have made substantial impacts in their fields. These profiles offer readers insights into the strategies, challenges, and triumphs of influential figures.
Inspirational Entrepreneurial Journeys
Stories that chronicle the journey of entrepreneurs from humble beginnings to remarkable success are particularly appealing to Forbes. These narratives often include overcoming significant obstacles, demonstrating resilience, and achieving extraordinary results.
Leadership Insights
Forbes values stories that provide actionable leadership insights. Profiles of leaders who have demonstrated exceptional vision, strategy, and execution can serve as valuable lessons for the publication’s readership. Highlighting unique leadership styles and philosophies can make these stories stand out.
Business Growth and Financial Success
Forbes often features stories that highlight significant business growth and financial success. These stories provide readers with valuable case studies and insights into successful business strategies.
Revenue and Profit Growth
Companies that have achieved substantial revenue and profit growth, especially in a short period, are prime candidates for a Forbes feature. These stories illustrate effective business practices and can inspire other businesses to adopt similar strategies.
Successful Scaling
Forbes is interested in how companies successfully scale their operations. This includes expanding into new markets, diversifying product lines, or growing their customer base. Stories that detail the challenges and strategies involved in scaling a business are highly valuable.
Impactful Social and Environmental Initiatives
In recent years, Forbes has placed a greater emphasis on stories that highlight social and environmental impact. Companies and individuals who are making a positive difference in the world are often featured.
Corporate Social Responsibility (CSR)
Businesses that implement effective corporate social responsibility (CSR) programs can attract Forbes’ attention. These stories often focus on how companies are addressing social issues, supporting communities, and contributing to environmental sustainability.
Social Enterprises
Forbes is also interested in social enterprises that prioritize social and environmental goals alongside profit. These organizations often tackle pressing issues such as poverty, education, and climate change, making their stories both inspiring and impactful.
Emerging Trends and Future Predictions
Forbes frequently explores emerging trends and future predictions across various industries. Stories that offer insights into what’s next can capture the interest of Forbes editors and readers alike.
Market Trends
Analysis of current market trends and predictions about future developments are valuable to Forbes’ readership. This can include trends in technology, finance, healthcare, and more. Providing data-driven insights and expert opinions can make these stories particularly compelling.
Future of Work
The future of work is a hot topic that Forbes often explores. Stories about remote work, automation, and the evolving workplace can resonate with Forbes’ audience. Highlighting how businesses and individuals are adapting to these changes can make for engaging content.
Personal Finance and Wealth Management
Forbes has a strong focus on personal finance and wealth management. Stories that provide readers with strategies to manage, grow, and protect their wealth are highly valued.
Investment Strategies
Forbes features stories that offer innovative and effective investment strategies. This can include insights from financial experts, analysis of market opportunities, and case studies of successful investments.
Financial Planning
Articles that provide practical advice on financial planning, such as retirement planning, tax strategies, and estate planning, are popular with Forbes’ readership. These stories often include tips, tools, and resources to help readers achieve their financial goals.
Inspirational Stories of Resilience and Overcoming Adversity
Stories of resilience and overcoming adversity are powerful and resonate deeply with Forbes’ audience. These narratives often feature individuals or businesses that have faced significant challenges and emerged stronger.
Personal Triumphs
Personal stories of triumph over adversity, such as overcoming illness, personal loss, or major setbacks, can be incredibly inspiring. These stories highlight the human spirit and provide valuable lessons in perseverance and determination.
Business Turnarounds
Forbes also features stories about business turnarounds, where companies have faced near-failure but managed to recover and thrive. These narratives provide insights into crisis management, strategic pivots, and effective leadership.
High-Profile Interviews and Insights
Exclusive interviews with high-profile individuals and thought leaders are a staple of Forbes’ content. These interviews provide readers with direct insights from influential figures.
Industry Titans
Interviews with CEOs, founders, and other top executives of major companies are always of interest. These interviews often explore leadership philosophies, strategic decisions, and industry insights.
Thought Leaders and Experts
Forbes also features interviews with thought leaders and experts in various fields. These interviews provide deep dives into specific topics and offer readers expert opinions and analyses.
Innovations in Lifestyle and Culture
Forbes covers a broad range of topics, including lifestyle and culture. Stories that highlight innovations in these areas can also be featured.
Luxury and Lifestyle Trends
Forbes often explores trends in luxury and lifestyle, such as high-end travel, luxury goods, and unique experiences. Stories that offer insights into these trends and highlight innovative products or services can attract attention.
Cultural Impact
Stories that examine the cultural impact of businesses, individuals, or movements can be compelling. This can include how businesses influence culture, the rise of cultural phenomena, or the impact of social movements.
Conclusion
In conclusion, to get featured on Forbes, it’s essential to align your story with the types of content they prioritize. Whether it’s highlighting innovation and disruption, showcasing business growth and financial success, or sharing impactful social and environmental initiatives, understanding Forbes’ editorial preferences can significantly enhance your chances. By crafting compelling narratives that resonate with Forbes’ standards and interests, you can position yourself or your business for potential coverage. Remember, a feature on Forbes not only provides prestigious recognition but also opens doors to new opportunities and elevates your profile in the industry.
