How does Google ranking work for Small Business in UK?
Google Robots evaluate the number of users who enter a given website after a search and do not return to the SERP for a next search.
This way they classify content as relevant. It is understood that the user found everything they needed in that particular link.
Therefore, for that search with a certain keyword, the website is relevant. When the user makes a conversion within the website, the score can become even higher. Click Here for SEO Specialist in London UK
That’s why it’s important for your website to be light, prepared to be seen on all devices and with a strategic call to action to increase the visitor’s conversion into a Lead.
Because of this rule and assertiveness, Google’s popularity remains intact!
Imagine if you did a search and were redirected to a website with shallow content that was not very relevant to you. Think about this when organizing the information on your website for your target audience.
For you to appear among the top positions in search results, you must be among the 10 most relevant for that particular keyword.
We know that Google evaluates more than 150 variables to determine who will appear at the top and sequentially below, so self-criticize your website and see if, in fact, it deserves a
Place in the Sun (top) with current content.
Ask if first of all
- Is my content complete and engaging?
- Is my content better than my top 10 competitors?
- Is my website attractive or does it need to be redesigned?
- Is my content so good that people share it?
- Is my content diverse (audio, video, images, references, own opinions)?
- Does my content contain the most important keywords for the search network?
- Is my content scannable (easy to read) on all devices?
Adopt the best practices and increase your chances of appearing well-ranked on Google. Although it is a laborious and difficult mission, don’t take the easy way out;
Introduce SEO techniques throughout your website to achieve good overall positioning;
Follow SEO Tips:
Start by doing good keyword research and monthly search volume to understand where you should put your energy.
Look for websites and blogs that have relevant content with these terms and try to partner to exchange links between pages that have content on the same topic
- Make sure the other site’s domain has good relevance for this exchange, ok?
- Use links to other articles on your site that delve deeper into a particular topic
- Create content constantly and always keep it updated
- Use tools to share your content on social networks, email marketing and other channels that can spread Watsapp
- Check if your URL, Title and Meta tags are related to the keyword and content. If they are not aligned you will have a lot of problems indexing your site
- Choose images that make sense with the content described and make sure to name them with the most important keywords in that particular content.
- Use some tools such as: Ranking Coach, SemRush, Ubbersuggest to obtain more targeted corrections within your content.
- If you are using a WordPress platform, install Yoast SEO plugins to help optimize it
- Have an SEO specialist to boost results in less time
- Never copy content from the internet. This is the first rule to avoid being penalized by Google robots
- If you have any part copied or duplicated on your website, use the Canonical tag to identify it and avoid the risk of being penalized.
- Invest in quality writing in your content
- Always try to improve your website’s loading time. Use Page Speed to start your optimization
- Use short and assertive URLs on your website (always with the main theme – your KW)
